Yoplait launches yoghurt packs 1 euro

has changed consumer behavior. "The cost of an item has become more important to the decision to buy as its price per kilo," explains Stphane Dalyac Figaro, director of sales and marketing Yoplait, No. 3 yogurt market. Before, mothers tended packs of 12 and 16 pots, relatively less expensive than those of 4. But the price increases (+ 7% last year) have diverted large formats.

Yoplait launching a price war in small sizes, with a new range. Dubbed "The offer Eco", which is decorated with a red and yellow logo that looks like a coin of 1 euro, the retail price of the dozen references Yop, Panier de Yoplait, Yoplait Petit, Frutos or Little tricksters yet.

Nothing to do with. For a lot of yogurt 6 to 1 euro, the market leader has invented a recipe low-cost, and does that 115 grams of yogurt in jars of 125 grams. On the contrary, Yoplait will not change its revenue and affects only the size of packs. Small , so far only sold in lots of 6 jars of 100 grams for 2.35 euros and batch of 12 jars of 50 grams for 2.30 euros, will be offered in lots of 6 times 50 grams per 1 euro , a reduction of 13% in price per kilo. Same strategy with the Petit Yoplait, the yogurt and Frutos. With these products, Yoplait waives a portion of the margin on each pot, and catch up on volumes.

Stop the decline in sales

This is the only solution for stop the bleeding. Last year, the yoghurt market fell by 4.4% in volume. The increase in milk prices has discouraged consumers, who have reduced their frequency of purchase. "They have bought yogurt that 34 times, against 42 in 2007, according to Stphane Dalyac. Above all, consumers prefer labels. While the latter earned only 0.7 points of market share per year, they have eroded 3.3 points last year. Their market share amounts to 40.7%. Yoplait and has also increased from 11.4 to 11%.

To multiply offers cheap, brand relaunch its "Yoplait Basket" mixed fruit: 1 pack against the euro 1.67 Euro for the version with chunks of fruit. This clever marketing could mislead fans Yop. If the bottle is 750 grams sold 1.75 euro, eco offers, a bottle of 330 grams to 1 euro is ... 30% more expensive in price per kilo. What repay the efforts made on the rest of the range.

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Deputy Chairman of the Central Bank Ulyukaev promised: basket will fluctuate around 39-41 ruble

Ruble to cart (0.55 dollars and 0.45 euros) in the near future will fluctuate around 39-41 ruble in the second half of 2009, the ruble will be strengthened, said the first deputy chairman of the Central Bank of Russia Alexey Ulyukaev.

"In the nearest time possible fluctuations in the ruble value of around basket at 39-41 rubles in the second half is likely to strengthen the ruble on the basket," - said in an interview Ulyukaev agency Reuters, which cites .

Brokers will be in the short term interventions inhibit the excessive strengthening of the ruble, First Deputy Chairman of the Central Bank said. According to him, while the Bank of Russia does not want to see too much volatility.

"If the ruble is too much to strengthen, then the possible return of motion, it is better now that the volatility was smaller for all - and the public and market participants - complacent. I think that it will" - said Ulyukaev.

"We will be their intervention to smooth excessive volatility", - said the first vice-chairman.

"That is something that we have a very wide currency corridor, does not mean that the ruble will be completely free to walk on it," - he added.

CBR admitted that in February bought the currency on the domestic market: "We have bought about a billion (dollars) on Friday, today (Monday - approx. Ed.) There were no interventions", - said Ulyukaev.

Interventions within the corridor of Central Bank for the purposes of the balance of payments and not as before - for the Ministry of Finance: "Interventions within the corridor, of course, not for the purpose of the MOF, it is for our purpose - optimizing the balance of payments."

Ulyukaev called current technical strengthening of the ruble. "Ruble (last week), obviously improved, but it is a technical consolidation. Ruble was resold, the position of market participants was a bit adventurous, they realized that the level of 41 ruble will not penetrate it, by definition, can not penetrate," - he said .

"Some days it took to understand the situation, then they started to close long currency positions, and it has some bounce, it was significant - two more than the ruble. Shifted ratio basket in accordance with that we bought on Friday and today purchases were not "- said Ulyukaev.

Nissan will eliminate 20,000 jobs after suffering his first loss since 1999

Not Carlos Ghosn, Nissan pulled to the brink to become one of the most profitable manufacturers (with a margin of 11.1% in 2003), which has managed to avert the Franco-Brazilian executive has defined as "the worst sales crisis in the history of the automobile." The manufacturer

Allied with Renault has announced it will eliminate 20,000 jobs worldwide - 8.5% of its staff until March 2010, after reporting that the current fiscal year (to end March 31) will culminate with the early loss of Ghosn was launched a decade ago. Operating losses and, above all net. The latter are expected to reach 265,000 million yen (about 2230 million euros at current exchange rate), when the last estimate was a net profit of close to 160,000 million yen.

In principle, the setting is not should affect our country beyond the voluntary redundancy scheme in place in the Zona Franca plant in Barcelona. It is designed for a minimum of 1680 jobs, a reduction in staff that the company considers essential to ensuring the viability of these facilities beyond 2012.

Of the 20,000 jobs, 12,000 will be abolished in Japan (most not covered by retirement) of 1200 will be voluntary in the U.S., and in January announced the removal of 1,200 jobs in the UK. Nissan currently has 235,000 employees, about 156,000 in 2002.

Anyway, Ghosn has said that is not realized anything until May and will not be closing any factory in the world, and it expects "that the crisis does not last forever."

In order for this recovery comes soon, the Japanese manufacturer will also reduce its production by 20% in FY 2009-2010, and at the same rate cut their labor costs. It also will invest 21% less after 14% drop suffered by this chapter in the current year. In fact, it has suspended its strategic plan for the period 2008-2012, while maintaining its commitment to environmentally friendly vehicles and new products.

addition, managers are charged 10% less and the shareholders will have only the dividend of 11 yen and collected for the first half. Last year, received a total of 40 yen per share.

The opportunity to

Barcelona

Planned reduction in the volume of investments will be in front of the Nissan in joint venture with Renault to build a factory in Morocco. This means that in the short term, the plant could take on Barcelona in a fast-and without making major investments in those units of the van known as a key NV200 and unable to supply Japan (where it starts to make this autumn) and China (where it will do so after 2010).

This vehicle was scheduled to be mounted in Tangier, but it is not the new model that chooses Barcelona 2012.

Which could even be an electric car, will be awarded in 2010 but this will require that the staffing has been reduced to 2,800 people through the plan and launched low. At the same, there are awards of up to 120,000 euros.

Either way, Nissan sources have assured that "has not yet taken any decision on it nor is there any award."

Builder also has another plant in Avila, dedicated to small truck and which has just approved an ERE of 114 days that will affect 500 of its 650 employees.

"Gazpromneft" settle with Serbia over its oil company

"Gazpromneft" transferred to the Serbian government was 400 million euros to pay the cost of 51% of the shares "Oil Industry of Serbia, told the reported with reference to the Government of Serbia.

A subsidiary company of Gazprom also referred to the Serbian side of the corporate guarantee, confirming its readiness to invest in reconstruction and modernization of NIS to 2012 547 million euros. This amount is specified in the signed late last year in Moscow, the contract for the sale of the Serbian in the field of oil refining.

Thus, the larger the transaction, prepared for January 2008, is nearly completed. In accordance with the agreed procedure, the Serbian authorities should immediately initiate the procedure for transfer of property rights over assets to the new owner of the NIS.

It is expected that next week will host the first meeting of the shareholders of the NIS, which are the endorsed candidates are the chairman and 11 members of the board of directors (6 of them will represent the "Gazpromneft, 5 - the Serb side), explained the Serbian Energy Minister Petar Shkundrich.

INS owned two oil refineries with a total of 3.5 million tons per year, more than 400 gas stations, several oil wells and gas fields small debit, as well as a large "non-" real estate.

According to the Serbian experts, after the first stage of reconstruction of its refinery capacity INS grow in 2-2,5 times that is up to 7-8 million tons, and the quality of the product will meet the standard Euro-5 ", to which the EU will move in 2010.

Given the capacity of refineries in the town of Bosanski Brod (the Bosnian Serb Republic), passed into the ownership of "Zarubezhneft and its subsidiary company" Neftegazinkor "in a few years, the cumulative production of the Russian plants will be about 15 million tons of oil a year, and Serbia secure a leading position in the regional oil market.

Money Gazpromnefti allowed Serbia to stabilize the state budget, increasing foreign exchange reserves from 7.9 to 8.3 billion euros, and gave the Government an opportunity to strengthen the national currency - the Serbian dinar. Up to 90% of the proceeds from the sale of a controlling stake in NIS to be transferred to the Vojvodina, where the main production company. As stated by the authorities of the autonomous province, all of these funds will be directed to the implementation of important infrastructure projects, including construction of a bridge over the Danube and the highways Timisoara - Novi Sad - Ruma.